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Posts Tagged ‘Publisher’s Pondering’

  1. Same Thing, Just Different


    March 26, 2012 by Steve Winkler

    Reality has overcome optimism … again. Our two year effort to bring quality local journalism back to the small town communities of south Washington County has ended. We were struggling in a business climate where size matters and the economics of scale rules. “Too small to succeed” is no less true than “too big to fail.” Add to that the fact that the newspaper industry has been in a downward spiral for a decade. Experienced newspaper people have always been skeptical of our belief in creating a profitable publication in a sparsely populated rural part of the county. The south part of the county has a lot of good people but is bereft of any of the commercial enterprises whose advertising dollars could fuel our venture. Cost cutting efforts eventually resulted in a downsized product. Going from being a weekly publication to every-other-week along with an increased single copy, vending price resulted in decreased circulation which in turn means fewer papers need to be printed. Our printer in Berryville was recently absorbed by a larger company in Harrison. Small independent printing companies reflect the shrinking character of the newspaper industry as a whole. In the glory days of the Observer …


  2. Publisher’s Pondering: Micro-Alternatives, Global and Local


    November 10, 2011 by Steve Winkler

    From Steve Winkler There are over 15 individuals whose words regularly appear from time to time on the pages of the Observer. Other than a small stipend for some news and sports reporters, the columnists, feature writers, and commentators selflessly contribute to this community project. Sometimes the editors will suggest a topic or a story idea may come from readers but more often than not, the topics for articles and columns originate with the writers.